The National Palace Museum (aka NPM) in Taiwan has one of the largest collections of Chinese artifacts in the world, and perhaps the finest collection of Chinese art in the world. The museum is open year round and offers tours in many different languages. It is a must see spot for any foreign tourist visiting Taiwan.
The National Palace Museum has over700,000 artifacts in two locations, one in Taipei (where most foreign visitors come, northern branch) and another in Chiayi (less visited southern branch). However only 3,000 artificats can be on display at a time, so the museum rotates artifact displays every two months. This way, you will likely be seeing something different every time you come.
Originally the National Palace Museum was established in 1925 when the Republic of China ruled all of Mainland China, after the last emperor of the Qing Dynasty was expelled from the forbidden city. In 1931, Chiang Kai-shek ordered that the artifacts in the forbidden city be moved to Shanghai, and Later Nanking so that they would not fall into the hands of the Japanese until the Japanese surrendered in 1945. After the Chinese Civil War started that same year, Chiang Kai Shek ordered the artifacts be moved to Taiwan between 1948 and 1949, but not all the artifacts could be sent before the communists seized control of some of the remaining collection. Only 1/5 of the original collection from the forbidden city made it to Taiwan, but they were considered the best of the artifacts.
For ten years the items sat in storage in Taichung until a small viewing hall was built in 1957. In 1965 the current site for the palace museum was established, and has been expanded over the years. The museum also plans further expansions in the future.
The museum is a monument to Taiwan's (the Republic of China's) claim to be the true legitimate government of China, as it preserved and protected these artifacts from the communist destruction of heritage during the Cultural Revolution. China of course claims that the artifacts were stolen. However, the PRC's Forbidden City (also know as the National Palace Museum) and the National Palace Museum in Taiwan have exchanged artifacts since 2009.
8:30 AM to 4:30 PM every day (open till 9:00 PM on Friday and Saturday).
350 NT per person.
Click here for the National Palace Museum's official FAQ.
How to get there:
By MRT/Bus: Take the MRT to Shilin Station on the red line and then take any number of busses
By car/scooter: From central Taipei I recommend driving there via the Ziqiang tunnel in Neihu/Dazhi which goes through the mountain straight to the museum. There is free scooter parking to the right of the entrance and paid car parking across the street.
Please see below:
Liberty Square (AKA Chiang Kai-shek Memorial Hall) is one of the most notable landmarks in Taipei, as well as symbol and gathering place of freedom and democracy. featuring a large public square, Chiang Kai-Shek memorial, opera houses, and gardens. It is officially a monument to the Generalissimo and President of the Republic of China, Chiang Kai-shek. It's iconic scenery and architecture are a must visit for anyone travelling in Taipei.
The building itself gets its inspiration from the Sun Yat-sen mausoleum in Nanking, China. It took four years to construct and was finished in 1980, five years after Chiang Kai-shek had died.
The memorial hall has 89 steps which represent the age of Chiang when he died. Inside is his statue, along with a museum and exhibition dedicated to his life.
The plaza became the main gathering place for many demonstrations in Taiwan, such as the Wild Liliy student movement that helped to fully democratize Taiwan by demanding full muilt-party elections, to which the then president Lee Teng-hui agreed. In 2007, then president Chen Shui-bian changed the named of the plaza to Liberty Square.
In 2017, plans were announced to transform the memorial hall to respect human rights and face history, referring to Chiang Kai-shek's leadership during martial law andthe white terror, in which thousands of innocent Taiwanese civilians were imprisoned and killed.
Chiang Kai-shek's statue in the memorial hall has also been vandalized recently by pro-independence students.
Every day 9AM to 6PM.
How to get there:
By MRT: Take either the green line or red line to Chiang Kai-Shek Memorial Hall station.
By Car/scooter: Take either Aiguo Raod, Xinyi Road, or Renai Raod to western Taipei and you should see it. There is paid car parking underneath the opera houses but free scooter parking on the street.
Please see below:
Houtong is a small village connected to the Pingxi Railway in Ruifang District in New Taipei, famous for its many cats. Once a booming mining town with the most coal production in Taiwan, it has now been converted into a tourist destination for cat lovers. Visitors can enjoy the town's rich history as well as hundreds of cats and cat related shops around the village.
Houtong train station was completed in 1920 during the Japanese colonization of Taiwan, in order to ship coal from mines nearby. The area around the village was once the most prosperous mining town in Taiwan, bringing in hundreds of thousands of tons of coal in a year. At its height, it had 6,000 residents.
As the coal mining industry died down and the mining industry was shut down due to safety in the 1990s, the future of Houtong Village was in question.
However, by 2008 Houtong Started to reinvent itself as a cat paradise, with many cat loving citizens proposing to bring abandoned cats to the village for a better life. Since then, the town has been a hub for cat lovers and enthusiasts.
Due to many tourists visiting such a large population of cats, diseases have been known to spread around the village. Sometimes during an outbreak the village is closed to tourists. Volunteer groups often deliver vaccines and medications to the cats. However, it is best to not bring your own pets, wash your hands before and after touching animals, and do not touch the animals' face and mouth.
How to get there:
By Train: Take the TRA train to Ruifang Station, and then switch to the Pingxi Railway line. It will be the first stop.
By Car/Scooter: Take national highway 2 to Ruifang, then turn left on Ruihou Raod until you reach the village. You can also drive from Jiufen or Jinguashi, which is less than a 10 minute ride.
Please see below:
Shilin Night Market (aka Shihlin Night Market) is the largest night market in Taipei and also one of the most popular. Full of delicious street food, small hole in the wall restaurants, souvenirs, and clothes, it is a great destination to experience Taiwan's night market culture.
Shihlin Night market lies next to Jiantan MRT station, surrounded by Wenlin Road (文林路), Jihe Road (基河路), and small alleyways Xiaobei Street (小北街), and Xiaoxi Street (小西街), forming a giant triangle making it the biggest night market in Taipei City by area.
Shihlin may have the most food stalls and restaurants of any night market in Taiwan, and is often regarded as the best or one of the favorite night markets in Taiwan by both locals and tourists alike.
The night market features multiple alleyways as well as an underground food court and underground parking garage.
Located next to Mingchuan University, Soochow University, China Culture University, and Shih Chien University, it has a constant supply of hungry university students visiting every day.
Shilin Market was first established in 1909 near the Matzu Cicheng Temple, which now lies at the center of the night market. Before that is was a resting stop for cargo on the way to Dadaocheng.
In 1998, Shilin Market was named as a historical monument. After that from 1999-2011, the market underwent multiple renovations, and relocated to a temporary structure near Jiantan MRT station, until renovations were completed in 2012.
Around 4 PM until 12 Midnight, every day.
How to get there:
By MRT: Take the Red Line to Jiantan Station and then take exit 1 north out of the station. The night market is right across the road.
By Scooter: Take Zhongshan North Road out of Taipei and wind around Yuanshan Hotel into Shilin. You can park on the right side of the road next to Jiantan Station.
By Car: Take Zhongshan North Road out of Taipei and wind around Yuanshan Hotel into Shilin. There are many parking garages around the night market.
Map: Please see below:
Raohe Street Night Market is a bustling night market in Eastern Taipei, and one of the most popular in the city. One could argue that Roahe street is the best night market in Taipei, but this blog was not written to prove that debate. With a large assortment of great food and snacks, along with the usual night market cheap clothes and everyday items, along with a close proximity to public transport, Raohe street is a must see destination when you come to Taipei.
Free! But don't you dare come with an empty wallet.
4 PM to 12 AM
How to get there:
Take the MRT green line to Songshan station (the last station), and get out at exit 2, 3, or 4, and continue walking north for about 1 minute to Raohe street.
By Car or Scooter:
Don't take a car. But if you do, there is a parking garage on Bade street.
There is scooter parking next to Songshan elementary school and on Songhe street in front of Rainbow bridge. Do not park on areas with a red line; this place is a hot spot for parking tickets, so beware.
The name Raohe comes from a county in Heilongjiang, China, meaning the place of many birds. Starting in the Qing Dynasty, the area around Raohe Street and Songshan station was called Xikou (tin port), an important transportation hub in Taiwan (for more information about this old industrial area in East Taipei, check out our blog here). From Songshan station, goods from Taipei, Keelung, and Yilan could be directly loaded to the Keelung River and transported to the sea. However due to silting, the Keelung River became less and less import in terms of transportation, and Raohe Street became obsolete, especially after the much wider Bade street was built right next to it.
In order to help business in the area, the Taipei city government established a tourist night market on Raohe Street on May 11th, 1987, which was the second tourist night market established in Taipei.
Full Moon Waterfall (Manyue Waterfall) lies in Sanxia's Manyueyuan National Forest Recreation Area in New Taipei. It's a beautiful waterfall and an easy family hike.
I actually recommend not going until the new tourist information center and Virgin Waterfall are opened up. That's right, Virgin Waterfall, the biggest waterfall in the park, is not even accessible, but you can still see Manyueyuan Waterfall for a discounted price.
To get there, the only way is by taking your own vehicle or taxi. According to the recreation area website, there are no buses to get there. See a map of the waterfall below:
Before we get into hiking just let me tell you about the parking situation here. If you go on a weekend, especially on a long holiday weekend, parking is going to be competitive. There is some free parking near the entrance to the trail, if you buy some vegetables. So what happens if you don't buy some veggies before your hike? You get yelled at by the kid next to the sign and by the people selling them. We were afraid that people would scratch our car while we gone out of spite, but we also didn't want to haul a bunch of potatoes up a mountain.
There is an entrance fee, which is normally 100 NT per person. However, because Virgin Waterfall was closed on this day, the fee was only 50 NT per person. Yipee!
View of the trail entrance as we began our way up. There's even a map in English!
This day in January was rather chilly and windy (you can tell how far behind we are on posts for this blog).
From the get-go, there were signs that this nature trail had little nature. Besides the smelly bathrooms, the trail was a paved asphalt path, and you can see the river below has a rock wall.
Oh, the rock wall reduces the impact of the stream water?! Really!
The sign says" Piled stones are used to reinforce the riverbed. The arch principle and watertight construction methods are used to reduce the impact form the water in areas where the waterway curves even large stone pile-ups may not be able to withstand the long-term erosion of the water. In these locations, adding a spur dike can achieve the goal of protecting the shores."
Let's protect nature against getting destroyed by nature by building walls all over nature!
There are large stones in the river due to erosion!
This is probably the prettiest part of the trail, even though it is completely man made. A nice stop for selfies from everyone walking by.
Further up the trail, we find a pavilion that has truly become one with nature.
Here is the tourist information center that is still under construction. It will probably be a cool place once its finished, so come back in few months or a year and check it out.
My perfectly balanced photo of the park ranger lodge.
Is this the Full Moon Waterfall? Nope, its a man made waterfall that you can barely see through the bushes. Keep walking.
If you are sick of nature halfway through the hike, you're in luck because there is a restaurant right at the halfway mark so satisfy your hunger for man-made consumables.
You can also learn about nature from these cool flippy signs.
Soon you'll be able to memorize the Latin name for almost every plant in the forest!
A glimpse of the river below before the waterfall.
Just before the waterfall, there is a trail to the left that leads to a pavilion overlooking the waterfall.
It's a beautiful view! On the day we went there seemed to be quite a lot of people, so we couldn't sit and stare for very long.
Below the waterfall is a bridge from which you can see the lower part of the waterfall.
So you can't see much here and there are a few branches in the way, but that's what nature is all about.
Closeup of Full Moon Waterfall. There happened to be a full moon that night! It was destiny that we visited this magical waterfall.
The whole hike took less than two hours, and was really easy and flat. You could bring young children here and hike to the end with no problem.
After our hike down, we bought a bag of sweet potatoes for only 45NT and headed down the mountain. The traffic was quite bad going down the mountain to Sanxia Old Street.
It took a while to find parking, but we eventually found a spot under the elementary school nearby. That night we ate some sausages, ice cream, stinky tofu, and we bought some Ox Horn Bread for our relatives because apparently that is the delicacy of Sanxia.
Sanxia Old Street is beautiful and one of the best Old Streets in greater Taipei. Be sure to follow our Instagram!
Thanks for sharing this obscure family friendly hike in Taiwan with us, and be sure to follow and like so you can see our next adventures!
Foreword: Please note that this is not a comprehensive list of questions. This is meant to only give a basic overview of Taipei to those who have never been there.
How do you pronounce Taipei?
Where is Taipei on a Map?/Where is Taipei in Taiwan?
Taipei City is located in northern Taiwan, laying in the middle of the Taipei Basin surrounded by New Taipei City. Please refer to the map below:
Who is mayor of Taipei?
Ke Wen-je 柯文哲 or 柯P.
Why visit Taipei?/ Why Taipei?
Taipei has friendly people, a safe environment, convenient public transportation, nice weather, good food, cheap cost of living, and tons of things to see and do!
Where should I stay in Taipei?
There are hundreds of hotels around Taipei the cater to different traveler interests and needs. I recommend Agoda.com as the best hotel search website. You can also try Aribnb.
How many days does it take to tour Taipei?/ How many days should I tour Taipei?
This depends on how much time you have, I have been touring Taipei for 2 years already!
What should I do in Taipei? Where should I travel in Taipei?
1 day tour:
Morning: National Palace Museum
Afternoon: Taipei 101
Night: Shihlin Night Market.
3 day tour:
Day 1: National palace museum, Taipei 101, and Night markets.
Day 2: Beitou hot springs, and Jiufen.
Day 3: Yeliu queen’s head and Pingxi Railway.
Other notable sights in Taipei:
What are the best night markets in Taipei?
What are the best old streets in Taipei?
1. Tamsui Old Street
2. Shenkeng Old Street
3. Sanxia Old Street
4. Yingge Old Street
What should I eat in Taipei?
Taiwan has some of the best food in the world, and it’s a big reason why foreigners like us love coming back. A lot of these foods cannot easily be found elsewhere, which makes leaving Taiwan that much harder. Our top 10 most delicious Taiwan foods are as follows:
1. Hot Pot Buffet 火鍋吃到飽
2. Roast Duck 烤鴨
3. Fried Chicken 炸鷄
4. Taiwan Lunchbox (Bento) 自助餐/便當
5. Bubble Milk Tea 珍珠奶茶
6. Red Bean Soup 紅豆湯
7. Dumplings and Fried Dumplings 水餃/鍋貼
8. Steamed Buns 包子
9. Fruit Shaved Ice 水果冰
10. Onion Pancake 葱抓餅
How much is the Taipei zoo?
Adults – 60 NT
Students – 30 NT
Preschoolers and disabled persons – Free
Groups of 30 or more – 30% discount
What time does the zoo open/close in Taipei?
9:00 AM – 5:00 PM
What time does the MRT/Metro open/close in Taipei?
The Taipei and Kaohsiung MRTs close at 12:00 AM midnight. They open again at 6:00 AM.
The last train at the MRT usually leaves from 11:00PM-12:00AM midnight. To search for exact times for the last train, click here.
What time does the Taipei 101 open and close in Taipei?
The Taipei 101 Observatory is openevery day from 9 AM to 10 PM.
What time does the National Palace Museum open/close in Taipei?
The museum is open 8:30 – 6:30 on weekdays and 8:30 – 9:30 on weekends year round.
Where is the Taipei 101?
On Xinyi road in Taipei, on the red MRT line Taipei 101/World Trade Center station. See below for a map:
What is the Taipei 101?
It was the highest building in the world from 2004-2010. It was designed by C.Y. Lee & Partners, and also had the fastest elevator in the world until 2016. It is an icon of Taiwan’s technological advancement.
How is Taipei 101 earthquake proof? How does the Taipei 101 withstand earthquakes?
The Taipei 101 is reinforced by concrete piles driven 80 meters below the ground and 30 meters into bedrock. In addition, it made of high strength reinforced steel and flexible materials.
How much does the Taipei 101 sway?
The most that the Taipei 101 damper has ever swayed was during Typhoon Soudelor, swaying 100 centimetres (39 in).
How much did the Taipei 101 cost?
NT$ 58 billion (US$1.934 billion)
How does the Taipei 101 damper work?
The damper works by offsetting strong wind gusts, absorbing the forces and turning them into kinetic energy, moving the damper.
How was Taipei 101 built?
The Taipei 101 was built in a period of 5 years from 1999-2004. The Taipei 101 is reinforced by concrete piles driven 80 meters below the ground and 30 meters into bedrock. In addition, it made of high strength reinforced steel and flexible materials. It was designed by C.Y. Lee & Partners, and also had the fastest elevator in the world until 2016.
Who is Chinese Taipei? What is Chinese Taipei?
It is the name of Taiwan used in sporting events such as the Olympics as to not upset its bully neighbor the PRC (China).
What should I buy in Taipei? Where should I shop in Taipei?
If you are looking for cheap food, delicious snacks, and souvenirs, go to one of the many night markets in Taipei. If you are looking to buy expensive brand named items, go to an outlet or mall such as Sogo. Another popular shopping district in Taipei is Ximending.
Where should I buy electronics in Taiwan?
Online (PC Home and Shoppee), at a night market, at Carrefour, Cankun, or Guanghua Digital Plaza in Taipei.
What is New Taipei City?
New Taipei city is the area surrounding Taipei city, and was formerly known as Taipei county.
Where is New Taipei City?
New Taipei City (formerly Taipei County), is located in northern Taiwan, surrounding Taipei City. Please refer to the map below:
What time is it in Taipei?
Check this link: https://www.timeanddate.com/worldclock/taiwan/taipei
What is the population of Taipei?
2,704,974 as of 2016.
What is the capital of Taiwan?
How is the weather in Taipei in November?
Record high 34.3 °C (93.7 °F)
Average high 24.2 °C (75.6 °F)
Daily Mean 21.5 °C (70.7 °F)
Average low: 19.3 °C (66.7 °F)
Record low: 1.1 °C (34 °F)
Avg rainfall, 83.1 cm (3.2 inches)
Avg rainy days, 12.4
Avg. Relaticve uhumididty: 75%
Mean sunshine hours: 99.4
How is the weather in Taipei in December?
Record high 31.5 °C (88.7 °F)
Average high 20.7 °C (69.3 °F)
Daily Mean 17.9 °C (64.2 °F)
Average low: 15.6 °C (60.1 °F)
Record low: 1.8 °C (35.2 °F)
Avg rainfall, 73.3 cm (2.8 inches)
Avg rainy days, 11.7
Avg. Relaticve uhumididty: 75%
Mean sunshine hours: 90.7
What is the weather like in Taipei?
Taipei has a humid subtropical climate. Summers are long, hot and humid, and have heavy rainstorms including Typhoons between June and October. Temperatures range from 26-34 °C (78-93 °F).
Winters are short and warm with relatively less rain, but have less sunshine. Temperatures range from 14-20 °C (57-68 °F).
Why does it rain so much in Taipei?/ Why does it always rain in Taipei?
Rainstorms are typical in the summer in Taipei due to monsoon weather and Typhoons. Most of the rain falls in the summer, but other months also see rain daily. There are typically between 11-15 rainy days in any given month in Taipei, so it does not always rain in Taipei.
How cold does Taipei get?
The average low temperature during winter in Taipei is 14 °C (57 °F), but can often get to as low as 10 °C (50 °F), but rarely any lower. The record low temperature in Taipei was recoded in February at -.02 °C (31.9 °F).
How is the Howard Plaza Hotel in Taipei?
It’s a high end, 5 star hotel in Taipei, with just about all the amenities you can think of.
Why is the Grand Hyatt Hotel in Taipei haunted?
The Grand Hyatt Hotel is believed to be built on an old POW camp on which people were executed, and is thus haunted. The Hotel has refuted these claims, stating that the Hotel was only built on top of a munitions warehouse.
Why is Taipei the best city?
Taipei is not the best city in Taiwan. But if it were, it would be because it has a modern infrastructure and transportation systems, world class talent, a safe environment, low cost of living, and friendly people.
Have any more questions about Taipei, or have any suggestions for a tour of Taipei? Please leave them in the comments below, and we might just add them to the list!
Please like, follow, and share to help everyone know that Taiwan is a friendly and inviting place to travel year round!
It’s Mid-September and the unusually oppressive heat of summer is fading at last, replaced by the rich, windy weather (and occasional typhoon) for which Taiwan autumns are known. As a cyclist, it’s my favorite time of the year, and this week’s column would probably be about my upcoming weekend cycling plans, if I’d not been sidetracked by an experience I had in Tainan on Monday, delivering a keynote address on the subject of “Branding Taiwan’s Cities”.
現在是九月中旬，夏天異常炎熱的時候正在消失，取而代之的是秋風豐富的獨特台灣天氣（偶爾有颱風）。 作為一名自行車騎士，這是我每一年中最喜歡的一季節，如果不是周一我在台南體驗的一段經歷，本週的文章可能是關於即將到來的周末自行車計劃。我那時候就這個題目發表主題演講 “品牌化台灣的城市”。
In typical Friday Column tradition (and in keeping with Lao Tzu’s maxim on travel), I may take a winding route to reach the destination.
Before coming on board with MyTaiwanTour I worked as a travel writer, both for travel-guide giant Lonely Planet and several dozen other smaller publications, periodicals and travel websites. Though my work brought me to many places around the world (Taiwan, Singapore, Malaysia, Belize and all over China, just to name a few), my specialty has generally been writing about urban areas. I have an affinity for cities, and have always said that given 72 hours in any city I can gather enough information to be able to offer sound advice to any first-time traveler.
My usual method for getting to know a city is as follows: Before leaving, I do some basic research on the city I’m about to visit. Local history, must-see sights, signature dishes, that sort of thing. Once I hit the ground, I forget 90% of this and get myself purposely lost for as many hours as possible. This is in line not just with Lao Tzu’s maxim about having no fixed goals, but also with that of American writer Lawrence Block, who writes, “Our happiest moments as tourists always seem to come when we stumble upon one thing while in pursuit of something else.”
Lawrence Block is from from New York City, and so am I. Which is as good a segue as any to the subject of City Branding.
If I were to walk into a crowded elevator anywhere in the English speaking world singing
Start Spreading the news…
I’m leaving today…
I wanna be a part of it…
And then point to someone at random, chances are better than average that they’d respond
New York, New York!
NYC is easily the most well-branded city on the planet. Barely a day goes by in Taiwan where I don’t run into at least a couple of people advertising some aspect of my hometown on their clothing, whether it’s a T-shirt bearing the letters NYC, some variation of the city’s iconic skyline, or just the NY Yankees Logo. I’ve had farmers in rural China ask me where I’m from, and when I’ve answered Niǔyuē (New York), they’ve given me the thumbs up and responded Dà píngguǒ! (The Big Apple!)
紐約市很容易成為地球上品牌最好的城市。 在台灣我幾乎每天至少會遇到一些穿著廣告我的家某個方面的衣服, 不管是帶有NYC字母的T卹，紐約城的天際線的某個角度，或 只是紐約洋基標誌。 我曾在中國農村有遇過農民問我從哪裡來，當我用中文回答 “紐約” 的時候，他們給了我大拇指，並回應了”大蘋果！”
Not surprisingly, New York City has consistently been one of the world’s top ten most visited cities for decades. While I gave up NYC residency about the same time I came legally of age, I’ve never given up my identity as a New Yorker (or the distinctive accent).
毫不奇怪，紐約市數十年來一直是世界十大旅遊的城市之一。 雖然我早就放 棄紐約市居民”法律上的”身份，我還沒有放棄我作為紐約人的身份（或特殊的口音）。
So, finding myself among esteemed company as one of two keynote speakers at a seminar put on by the Dream Travel Taiwan Alliance (the overarching purpose of which was to share and discuss best practices in international destination marketing and the latest trends in the global tourism industry, specifically as applied to cities looking to develop their own marketability as tourist destinations), I began by speaking about the success that New York has had in branding itself.
因此，我在 “ 讓世界旅人。看見台灣” (Dream Travel Taiwan Alliance) 舉辦的一個研討會上，發現自己是在重大人物之中當主題講師，主要目的是分享和討論國際目旅遊行銷的最佳實踐和全球旅遊業的最新趨勢 ，特別是適用於希望發展和市場化為旅遊目的地的城市），我首先談到紐約在品牌化方面取得的成功.
I specifically started with New York, despite the fact that I realize the impossibility of any other city replicating NYC’s formula for success. NYC has so many icons (Times Square, The Statue of Liberty, The Empire State Building, a globally-known song called New York, New York, for god’s sake) that it would be impossible for any city lacking these things to ever be as successful at branding itself as a tourist destination.
Or is it?
First, everything that Singapore does well, it does really well. Great food, great transportation, great nightlife and cool, safe neighborhoods in which to wander. If you’re going to Singapore for those four things, you’re going to have an excellent time. Singapore has fine museums and good shopping, but these are not the things that primarily draw people to visit Singapore. It’s the food, convenience, nightlife and “safely exotic” vibe that brings visitors in by the millions.
首先，新加坡所做好的一切，確實做得很好。 美味的食物，很棒的交通，良好的夜生活和涼爽，安全的街區，令人放心在其中漫步。 如果你要為了 以上的四件事情去新加坡，你會有一個美好的經驗。 新加坡有很好的博物館和很好的購物場所，但這些並不是主要吸引人來新加坡的東西。 主要是食物，方便，夜生活和“安全的異國情調”的氛圍，帶來數百萬的遊客。
Second, and as importantly, Singapore knows how to get the message out about what it does offer. If I were to walk into any elevator in the world and ask random strangers (in their language of course) about Singapore, chances are better than average that they’d respond with some variation of “Great food, safe, clean and easy to get around.” (I doubt the Merlion would even come up.)
其次，同樣重要的是，新加坡知道如何將訊息傳達出去。 如果我要走進世界上任何一台電梯，問任何陌生人（當然是用他們的語言）關於新加坡的話，那麼他們會回應一些“偉大的食物，安全，乾淨，交通方便.” （我懷疑他們會提到魚尾獅。）
I’m of the opinion that, like in the case of Singapore, iconography will not be the most important part in the success of getting the message out about what Taiwan’s cities have to offer travelers. True, Taipei has done pretty well for itself with Taipei 101 (which kind of serves double duty as overall branding icon for Taiwan), but I don’t believe that people visit Taipei specifically to visit Taipei 101. It may be a focus point, and a good symbol, but a visit to Taipei 101 should just be a small part of any Taipei visit.
我認為，像新加坡一樣，在傳達台灣的城市能提供給旅客的好處的時候，地標不會是最重要的部分。 的確，台北在101（台灣整體品牌形象的雙重職責）方面做得相當不錯，但我不相信觀光客為了101而專門去拜訪台北.這可能是一個焦點， 且一個很好的象徵，但是參觀台北101應該只是旅遊台北的一小部分。
Other Taiwanese cities offer their own unique variety of experiences and, like Singapore, defy traditional single-sentence branding.
Tainan (where the meeting was held) is a hotbed of culture – not just traditional Han Chinese culture, but a sort of new, hipster culture with a vibrant nightlife featuring artist-run coffee shops and collectives in winding cobblestone alleys built during the Qing dynasty. (Not for nothing is one of the chapters of my upcoming book called “Tainan is the Portland of Taiwan”.)
台南（會議的地點）是一個文化焦點，不僅是傳統的漢族文化，而且是一種新興的時髦文化，擁有充滿活力的夜生活，藝術家經營的咖啡店和聚集體在清朝修建的鵝卵石小巷。 （順便提一下, 我即將出版的“台南是台灣的波特蘭”書的其中一個章節是關於這個）
I spent a most excellent week in Taichung earlier this year, visiting world-class museums, art parks, restaurants and night markets. I also went scuba diving in a hotel in the middle of the city. (Google “Dive Cube Hotel Taichung” for more info on this most unique venue, a hotel with an 18-meter-deep scuba diving pool).
今年早些時候，我在台中度過了一個非常好的一周，參觀世界級的博物館，藝術公園，餐館和夜市。 我也在市中心的一家酒店去潛水。 （去谷歌:“台中潛水立方酒店”了解更多有關這個最獨特場地的資料，一家擁有18米深潛水游泳池的酒店）。
Kaohsiung, which many international visitors have traditionally seen as a place to pass through on the way to Kenting, is working to brand itself as a sort of slower-paced Taipei, an international harbor city with art, music and culture, not to mention amazing temples and superlative food. I spent several days there earlier this year and found it to be all that and more. Still, I’d be hard pressed to summarize this into a single sentence, let alone an icon – besides that hotel with the two legs (and maybe the Love River).
高雄，一個許多國際遊客被視為去墾丁必經過的地方，正在努力將自身品牌作為一種節奏慢台北的國際港口城市，藝術，音樂和文化，更何況驚人寺廟和最高級的食物。今年早些時候，我在那邊待了好幾天，發現它真的是這樣子, 還有更多。儘管如此，我還是很難把以上所說的總結成一句話，更不用說一個地標- 除了那個有兩條腿的酒店（也許愛河）。
And this may be for the best. To paraphrase another speaker at the seminar (one whose finger was firmly on the pulse of current travel trends), today’s travel trends are increasingly being shaped by millennials, and millennials are increasingly looking for experiences matching their own interests and passions, rather than some great collective consciousness’ idea of what a vacation should be.
Taiwan’s cities offer a vast array of experiences catering to a wide variety of interests. Though this wide appeal makes Taiwan’s cities difficult to “summarize”, it make them way more worth visiting.
這可能是最好的情形。我套用在研討會上的另一位發言人的話:（一個非常了解當前的旅遊潮流趨勢），今天的旅遊趨勢日益受到千禧狀，千禧一代越來越多人尋找配自己的興趣和愛好的經驗，而不是一些 “偉大集體” 認為怎麼樣才是渡假。
It’s just a question of getting the message out.
And New York City boy though I am, my advice to my friends in charge of doing this is to look to Singapore for inspiration.
Until next week, Joshua Samuel Brown
Editor in Chief, MyTaiwanTour
直到下週，喬舒亞·薩繆爾·布朗 (Joshua Samuel Brown)
(Branding Taiwan’s Cities 品牌化台灣的城市) originally ran at the MyTaiwanTour Journal. All photos and text posted in the above blog were taken from https://www.mytaiwantour.com/blog/. Follow this link for more stories like this one!
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（Branding Taiwan’s Cities 品牌化台灣的城市）最初跑在MyTaiwanTour學報。 https://www.mytaiwantour.com/blog/. 點擊此鏈接獲得更多這樣的故事！
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We made our way out of Long Dong and went to the Shi Lin Night Market (市林夜市)。 It was definitely a large night market, but we were not impressed with the lack of food there, especially lack of sweet potato fries. Things were reasonably priced there though, and we bought some t-shirts there for 250 NT a piece. Then we made our way to eat sushi. We went to one of the conveyer belt sushi bars. I enjoyed the food, but I am not but of a sushi expert. We ended up eating 43 plates of sushi between the three of us. Then we stayed at the Shen Went Hotel (神旺飯店). It was nice to have a real shower for once.
On Thursday we took Matt to the airport. He seemed to enjoy his stay and the food grew on him overtime. Then we made our way to the Taipei Zoo. The most unique part about this Zoo it showed all of the Formosan big game animals, and it had pandas. It also had the usual insects, lions, elephants, giraffes, penguins, and children. We wanted to go on the gondola, but it happened to be closed, and the National Palace Museum that we planned to go to that evening closed at 6:30, so we went to the 101 instead. It was impressive to see at night, but not much different from the 85. And we hadn’t ever lived in Taipei so we didn’t really care to be honest. That ended our day. We stayed at our friend’s house that night, then in the morning returned the car; the rental company charged us an extra 700 NT for driving on the highway, but didn’t mention any tickets. Then we took a bus to Kaohsiung, our home, through Ubus 統聯客運, which was about 200 NT cheaper than the train.
Longdong (aka Dragon Caves -龍洞 Lóngdòng) is a popular spot for snorkeling, scuba diving, and rock climbing. There is also a large sea cave there (pictured above) from where the place gets its name.
The sandstone that forms Longdong was formed as sediment under the ocean millions of years ago and were then uplifted thanks to the collision of the Eurasian and Philippine plates. The rocks are mainly sedimentary and are part of the same formation that forms the special rock formations on the northern coast around Keelung. Because of this, there are many interesting eroded rock formations around the cape.
The name Longdong (龍洞 Lóngdòng) means dragon cave in Chinese, named after the prominent cave in the area.
The area is a popular weekend destination for many residents of Northern Taiwan.
How to get there:
By Car/Scooter: From Keelung, take provincial highway 2 east along the north coast until you reach the Longdong. There is limited parking near the harbor, and further free parking farther away.
By Bus: From Keelung TRA Station, take Keelung Bus 791 east about two hours to Longdong.
Please see below:
Original post from May, 2014:
On Wednesday we made the long trek to Long Dong 龍洞 where Matt was determined to do some awesome rock climbing. But alas it was raining the whole time, and the sea cliff was too slippery to climb. On a normal day though, the sea cliffs seemed like they would be a great place to climb, some of the cliffs were almost 70 meters high, and there were anchors in the rocks everywhere. We hiked around the beach until we decided we couldn’t go any further, the cliffs were too gnarly. So we went around to the other side of the beach to go to the dragons cave Long Dong. Scott stayed in the car, and I don’t blame him because the trek to the dragons cave was a treacherous one. There was a lot of boulder hopping on the way there, and it was raining, topped with the fact that there was also moss on lots of the rocks. It was fun, but at some points I had to get on all fours to not slip. There was also a small cliff jump which was fun, which I biffed on the way back, but I was fine. The cave was grand and majestic.
Color photo of the cave.
Wider view of the cave.
View from inside the cave.
View of the ocean from inside the cave.
View of the cave dirt floor.
We are US Expats that have extensive experience living, working, and travelling in Taiwan. In our day, we had to learn many things about Taiwan the hard way. But we have come to learn that Taiwan is one of the best places in the world for Foreigners to live. Our blog does not represent the opinions of every foreigner in Taiwan. We are just trying to help others learn more about this beautiful country.